22 March - 4 April 2027
Bangkok International Motor Show 2027 Booth Builder | Bangkok
As a Bangkok booth builder, we see the Bangkok International Motor Show as the busiest consumer show in the city's calendar. Visitors arrive in crowds, make quick decisions and compare brands side by side, so a stand here has to be understood from the aisle in seconds.
If you are exhibiting for the first time, the main surprise is endurance: fourteen days of daily traffic. If you are returning, the question is usually what to refresh. This guide covers both.
Built by Pixelmate Exhibition Co., Ltd. in Bangkok. Written reply within one business day, then a 3D rendering and quotation.
Get a free 3D quote for this show
Show facts
- Dates
- 22 March - 4 April 2027
- Venue
- IMPACT Exhibition and Convention Center, Muang Thong Thani, Nonthaburi (Bangkok area)
- Halls
- Challenger Halls 1-3, as listed for 2027. Confirm your hall and stand position with the organiser.
- Organiser
- Grand Prix International PCL
- Who exhibits
- Car, motorcycle and EV brands, with the dealers and suppliers around them. Open to the public.
- Exhibitor count
- Not published in the sources we checked. Confirm with the organiser.
Facts checked against organiser listings on 15 November 2026. Dates and halls can change.
Key deadlines
We only list a date when it appears in the organiser's exhibitor manual. Where it does not, we say so.
Contractor registration
Confirm with organiser — we handle this for you. Contractors usually have to be registered with the organiser before they can build.
Raw-space design approval
Confirm with organiser — we handle this for you. A raw-space design with a vehicle platform or stage normally needs drawings approved first.
Electrical and rigging orders
Confirm with organiser — we handle this for you. Power for lighting, screens and charging points is ordered through the organiser's process.
Move-in and move-out
Confirm with organiser — we handle this for you. The build-up window sets how large a stand can realistically be built on site.
Typical booth sizes and budget bands
Planning sizes for supplier, accessory and dealer-brand stands. Vehicle makers usually take far larger spaces, which we quote individually.
| Booth size | Essential | Standard | Premium |
|---|---|---|---|
| 48 sqm | THB 335,000 - 430,000 (about USD 10,300 - 13,200) | THB 480,000 - 670,000 (about USD 14,800 - 20,600) | THB 770,000 - 1,150,000 (about USD 23,700 - 35,400) |
| 96 sqm | THB 670,000 - 865,000 (about USD 20,600 - 26,600) | THB 960,000 - 1,345,000 (about USD 29,500 - 41,400) | THB 1,535,000 - 2,305,000 (about USD 47,200 - 70,900) |
| 192 sqm | THB 1,345,000 - 1,730,000 (about USD 41,400 - 53,200) | THB 1,920,000 - 2,690,000 (about USD 59,100 - 82,800) | THB 3,070,000 - 4,610,000 (about USD 94,500 - 141,800) |
- EssentialClean structure, printed graphics, basic lighting and a counter. Suits an accessory or service brand.
- StandardCustom fascia, a vehicle platform, feature lighting, screens and a meeting corner.
- PremiumShowcase architecture, a launch stage or second level, integrated LED and hospitality areas.
Indicative planning ranges for the booth build only: design, fabrication, graphics, lighting, installation and dismantling. Space rental and organiser fees are not included. USD figures use about 32.5 THB per USD. Your final price is set in a written quotation after the design.
Planning notes for the motor show
- Design for fourteen days. Choose flooring and counter surfaces that hide scuffs, and plan a daily clean-and-reset routine.
- Give vehicles room. Visitors circle a car, open doors and take photos. Leave clear space around each vehicle and keep graphics out of the way of doors and mirrors.
- Capture leads at the counter. A consultation desk with screens turns walk-up interest into contact details.
- Plan staff rotation. A small back-of-house area with lockable storage keeps long shifts workable.
- Returning exhibitors: keep the structure, change the story. New graphics and lighting often change the feel of a stand more than new walls.
What Pixelmate Exhibition Co., Ltd. has built
More on this subject from the Pixelmate Group: Pixelmate Exhibition Co., Ltd. automotive exhibition stand overview.
FAQ
Common questions
How long does the Bangkok International Motor Show run, and why does it matter for my stand?
The organiser announced the 48th edition for 22 March to 4 April 2027, which is fourteen days. That is much longer than a typical trade show, so flooring, finishes and counters have to survive daily wear, and your sales team needs a place to rest and store belongings between shifts.
Is this a trade show or a consumer show?
It is open to the buying public, and recent editions drew about 1.8 million visitors in 2026 according to published figures. Design for walk-up visitors who want to see a vehicle, ask a question and leave details, rather than for scheduled buyer meetings.
Can I show a vehicle on a custom stand?
Yes, vehicles are the centre of most stands. The platform, lighting and routes around each vehicle are designed around its dimensions and weight, and the organiser's rules on fuel, batteries and floor loading are checked before the design is approved.
I exhibited last year. Do I need a completely new stand?
Not necessarily. Counters, walls and structure can often be reused, with new graphics, lighting and a refreshed vehicle platform. Send us photos or drawings of your last stand and we propose what to keep and what to renew.
How soon should I brief a builder for March 2027?
As early as you can. Concept design, 3D renderings, organiser approval and workshop fabrication all come before move-in, and a launch stage or double-deck structure adds approval steps. Send your brief now and you get a written reply within one business day.