Exhibiting in Thailand as an Overseas Company: A Practical Checklist
By Pixelmate Exhibition Co., Ltd. Updated 14 November 2026.
Short answer: overseas exhibitors in Thailand need to confirm stand space with the organiser, design a stand that meets the organiser's technical rules, appoint a local build partner for fabrication and installation, and plan shipping, set-up and dismantling. A local contractor reduces risk because production and build-up happen on the ground.
The order of work
- Book your space with the organiser and download the exhibitor manual.
- Read the technical rules: stand height, structure, electrical and any approvals.
- Choose a design route: your own agency design, a design by your builder, or a shell scheme upgrade.
- Appoint a local builder to fabricate, install and supervise.
- Plan graphics and shipping with your freight forwarder, including any exhibits or products you bring.
- Supervise build-up: confirm your builder will be on site and who your contact is.
- Arrange dismantling and storage after the show, including reusable parts.
If you already have a design agency
Many overseas agencies design a stand at home and need a builder in Thailand. A local build partner reviews your 3D files and drawings, confirms materials, fabricates the stand and installs it, keeping you updated with workshop photos before it ships to site.
Questions to settle early
- Who submits drawings to the organiser?
- Who orders electrical supply and other services?
- What is the build-up and dismantling window for your show?
- Where will reusable parts be stored?
FAQ
Common questions
Can an overseas design agency use a local builder in Bangkok?
Yes. A local builder can fabricate and install a stand from the agency's own drawings and manage build-up and dismantling in Thailand.
Should I ship my stand or build it locally?
Building locally avoids shipping a full stand. Shipping is usually limited to graphics, products and special exhibits, which your freight forwarder can advise on.